Press release | July 14, 2022
MV Agusta is entering the e-mobility scene with its new Lucky Explorer project which includes two off-road e-bikes.
This is a press release from MV Agusta…
Varese, Italy (July 14, 2022) – Over 75 years of constant evolution – one way to sum up the history of MV Agusta, the Italian brand that has always been an important player in the world of motorcycling since 1945. An icon widely recognized for Made in Italy technology and design, MV Agusta takes a step forward in the electric mobility industry with new solutions.
The e-mobility scene is constantly expanding and the company is extending its offer by presenting at the Eurobike fair in Frankfurt the new Lucky Explorer project, entering the e-enduro and motorcycle market for the very first time. ‘e-gravel.
December 26, 1978. This day marks the genesis of one of the most fascinating and dangerous adventures of all time: the Paris-Dakar, the most famous rally race crossing the Sahara desert, motorcycle test bench with exceptional performance, capable of traversing the tracks of the desert at insane speeds.
The Lucky Explorer livery is probably the most famous icon of this historic desert raid. Its evocative power, twice dominating the Dakar, has become the emblem of the eternal battle between the rawness of nature and man, between rock, sand and wild nature.
The Lucky Explorer project represents the ultimate character of MV Agusta to express its feelings, profoundly reinventing the passion, emotions, values, style, gestures of men and motorcycles that have made the history of desert racing and off road. It’s not just about motorcycles and e-bikes, it’s about a whole world of emotions, memories, values and a way of being: a long-awaited return for all fans of off-road rides, but also a new start and a leap into the future.
Lucky Explorer Project E-Enduro
The Enduro project represents the synthesis of tireless design and development work with the vision of creating a unique Enduro capable of delivering a breathtaking riding experience, user-friendly controls, performance and class-leading charm.
Lucky Explorer Project E-Gravel
The Gravel project represents an idea by MV Agusta to explore new horizons off the beaten track, with a carbon frame built from Campagnolo Ekar components, to guarantee a compact, light, essential and functional bike, with an all-terrain character. intense.
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