Stealth Electric Bikes concludes distribution agreement with VMoto Soco

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Australia’s Stealth e-bikes have been in the news recently. In June 2021, electric bike specialists announced a new partnership with Giovanni Castiglioni’s company C-Creative. Under the four-year deal, the Italian company will provide funding and resources for the budding Australian brand. With knowledge in design, production and engineering, the deal could help Stealth grow exponentially over the next several years.

To support its future growth, the Melbourne-based company recently entered into a business agreement with VMoto Soco Italia. VMoto Soco International is an established force in the electric bicycle market with brands such as VMoto, E-max and Super Soco already under its wing. The Italian subsidiary presents an opportunity for Stealth Electric Bikes to access the Italian market.

“We are happy to be able to share with a team of qualified professionals the objective of consolidating in Italy the results that our group achieves in all the main international markets”, added Graziano Milone, International President of Strategy and Business Development of Vmoto Soco. “Stealth’s technical and design expertise will be a great opportunity for the VMOTO SOCO Italy team to compare and grow.”

The agreement will pool Stealth and VMoto resources for marketing, sales and after-sales opportunities in Italy. Access to Vmoto Soco’s European sales network will not only expand Stealth’s customer base, but also leverage a trusted network that allows customers to purchase, maintain and customize their e-bikes. The agreement also allows VMoto to increase its market share in the moped and motorcycle segments by consolidating the two brands in Europe.

“This is an important synergy that will allow two complementary but aligned companies to optimize and increase their market share together,” said Stealth CEO John Karambalis. “We are proud to work alongside a partner like Vmoto Soco, certain that we can make a significant contribution in terms of experience and professionalism.”

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