S&S Cycle partners with SBS Brakes

VIOLA, Wisc. – Racing, whether on a road course or a dirt oval, is a delicate balance between power and braking, so it’s no surprise that the S&S Cycle racing program has teamed up with the experts in high-performance braking by SBS Friction.

“Building some of the fastest machines in the King of the Baggers and American Flat Track fields has meant that quality braking is all the more important to us, and we look forward to working with SBS Friction in the coming year,” said the S&S racing team. director Dean Young.

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The American Flat Track and MotoAmerica King of the Baggers seasons kick off at Daytona Bike Week 2022 with dual programs, and are arguably the most competitive racing programs in the United States. We suspect the pairing of these two brands will add to the excitement.

About SBS friction

SBS Friction A/S is a Denmark-based company that develops, manufactures and markets brake pads and friction solutions for motorcycles, scooters, ATVs/UTVs, special cars and industrial applications including wind turbines. Its product line includes other brake components such as brake rotors, brake shoes, brake pins and accessory parts.

SBS Friction is part of the Italian Brembo SpA group which also produces automotive braking systems, especially for high performance cars.

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