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Look has teamed up with Appenninica MTB Stage Race, the MTB stage race over the Italian Apennines in Emilia Romagna.
The brand is a partner of mountain bike racing teams such as Team Santa Cruz-FSA and Team KTM Alchemist powered by Brenta Brakes, and supports athletes like Loana Lecomte.
“We are delighted to have partnered with one of cycling’s most innovative brands,†said Beppe Salerno and Milena Bettocchi, Appenninica MTB Stage Race co-organizers. “For Appenninica, being part of Look’s strategy means we are moving in the right direction.
“We will set up a shared communication plan and Look will be present on the field during the event with the athletes and the public. “
At the official start in Porretta Terme and in the last stage in Castelnovo ne ‘Monti, Look will be present with its stand, offering the opportunity to discover its latest innovations such as the innovative X-Track pedal.
“This partnership is a new step in the world of mountain biking, to show our passion and our commitment in the off-road segment and to make our product known to the most demanding bikers”, declared Alberto Fumagalli, Marketing and Communication Manager of Look Italia. .
“Whatever the discipline, Look can provide the best performance pedals for all racing conditions.”
Read the July issue of BikeBiz below:
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