Ferrari wants to use Qualcomm Technologies’ premium product, Snapdragon chipsets, to accelerate the digital transformation of sports car manufacturers.
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The deal will cover both Ferrari’s road cars and its Formula 1 racing team
Ferrari announced on Tuesday that it will partner with Qualcomm Technologies to use the San Diego-based group’s premium product, Snapdragon chipsets, to accelerate the digital transformation of sports car manufacturers. The deal will cover both its road cars and its Formula 1 team and the first joint projects, including the so-called digital cockpit, have already been identified, the Italian group said in a statement.
Ferrari’s new CEO, Benedetto Vigna – a tech industry veteran – said in November that Ferrari would seek technology partnerships as it progresses in the transition to cleaner mobility and in order to pivot technologies that require high investments.
The Snapdragon logo will debut on Ferrari’s F1-75 racing model, which debuts on February 17
“Innovation requires market leaders to work together. Thanks to this agreement (…) we are expanding our knowledge in digital technologies and web 3.0, areas with great potential for automotive and motorsport”, Vigna said in the statement.
The Snapdragon logo will debut on the F1-75 racing model, the single-seater Ferrari that will be unveiled at the company’s headquarters in Maranello on February 17.
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