Ducati opens newest showroom in North America with Colorado dealership event
Press release | August 31, 2021
New Fort Collins, Colo. Location Expands Presence in Northern Colorado Market
This is a press release from Ducati …
Sunnyvale, Calif. (August 31, 2021) – Italy’s leading motorcycle maker Ducati has opened its all-new North American dealership with a showroom and service center in Fort Collins, Colorado. Last Friday, local figures, business leaders and Ducati enthusiasts were in attendance for a groundbreaking ceremony, which also included an appearance by Ducati North America CEO Jason Chinnock, a notable from Colorado.
The retail location in Fort Collins adds to Ducati’s presence in the region, reflecting the growing consumer market need for premium motorcycle options. The last Ducati dealership is located at 5900 S College Ave, Fort Collins, Colorado 80525.
“Last year we saw a thriving motorcycle industry,” said Chinnock, a Centennial State resident with personal connections to the area. “Colorado has long been known as the leader in the outdoor lifestyle market and we’ve seen an increased appetite for spending time outdoors, as well as travel and adventure. And for many, that freedom occurs in the seat of a Ducati, whether it’s cruising their favorite canyon roads, cruising around town, or exploring less-traveled backcountry roads. We have our most diverse lineup to date and more people than ever are making their dreams of owning a Ducati come true. Our new Fort Collins outpost will support this demand for northern Colorado communities, ushering in a new generation of Ducati owners led by a team of motorcycle enthusiasts.
The latest Ducati products were on hand for guests to experience on Friday and throughout the weekend, including not only Ducati’s Panigale lineup but also one of the most suitable motorcycles in Colorado in the Ducati range: the new Multistrada V4, a perfect companion for the Colorado variety. of wild land leading the technology industry. The Multistrada V4, Ducati’s first upcoming four-cylinder Multistrada, offers all-around comfort and capability that excels on stunning winding roads and is perfect for exploring the backcountry mountain dirt roads so easily found in the Colorado landscape. It also includes new advanced radar technology allowing the use of adaptive cruise control and blind spot detection to improve rider confidence and is the first motorcycle in the world to use such innovative technology. In addition, Ducati’s new electric mountain bikes were on display and available for demonstrations on Saturday.
“Fort Collins is all about recreation, with easy access to the mountains and plenty of open hiking routes,” said Dalton Dimick, CEO of ACES Motorcycles. “This is why there has been such interest from the community in two-wheeled entertainment. Now, with ACES stores adding Ducati to our Fort Collins location, we welcome the Ducati family with open arms and appreciate the brand’s support as we enter our third decade of business in Colorado.
For more information visit www.ducati.com